The Stella Artois nine-step pouring ritual is legendary for a reason. It is designed to ensure the perfect head of foam, which acts as a seal to lock in the beer's delicate aroma and carbonation.
Start with a clean, chilled chalice. Hold the glass at a 45-degree angle under the tap, allowing the beer to flow smoothly. As the glass fills, gradually straighten it to create the signature foam head.
Finally, use a skimmer to remove the excess foam at a 45-degree angle. This precise technique ensures that every sip is as crisp and refreshing as the first, maintaining the beer's integrity from start to finish.