Heineken's story began in 1864 in Amsterdam, when Gerard Adriaan Heineken purchased 'De Hooiberg' brewery. His vision was to create a premium lager that would stand the test of time.
The secret to its consistent quality is the legendary A-Yeast, discovered in the 19th century. This unique ingredient remains the heart of the recipe, ensuring the same balanced taste in every bottle worldwide.
Today, Heineken is a symbol of Dutch brewing excellence, celebrated for its commitment to quality and its iconic green branding that is recognized in over 190 countries.