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Unlike traditional grain-based vodkas, Ciroc is distilled from fine French grapes. This unique base provides a distinctively smooth and silky texture that sets it apart from the competition.

The brand emerged as a luxury icon, challenging the status quo of the vodka category by focusing on craftsmanship and premium ingredients. The Red Berry expression builds on this foundation by infusing the spirit with natural fruit essences.

This commitment to quality ensures that the spirit remains clean and crisp, even with the addition of bold berry flavors. It represents a modern approach to spirit production that prioritizes flavor and mouthfeel.