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Founded in 1862 by Don Facundo Bacardi Masso, the brand revolutionized rum production by introducing charcoal filtration and specific yeast strains.

This process created a spirit that was lighter, smoother, and more refined than the harsh rums of the era. It quickly became the preferred choice for the burgeoning cocktail culture in Havana.

Today, Carta Blanca remains true to that original vision, serving as the foundation for countless classic drinks that defined the 20th century.