Amstel was founded in 1870 in Amsterdam, taking its name from the Amstel River, which was used to cool the beer during the brewing process. This historical connection to the city's waterways highlights the brand's deep-rooted commitment to traditional brewing methods.
Over the decades, Amstel has evolved from a local Dutch favourite into a globally recognized name. Despite its growth, the brand has maintained a consistent focus on quality ingredients and a balanced flavour profile that appeals to beer lovers around the world.
Understanding the history of your drink adds a layer of appreciation to every sip. Whether you are enjoying it at a pub or in your own backyard, you are participating in a brewing tradition that spans over 150 years.