To truly enjoy a Birra Moretti, the ritual of the pour is essential. Start with a clean, chilled glass, ideally the signature branded chalice, rinsed with cold water to remove any residue.
Hold the glass at a 45-degree angle and pour the beer steadily, allowing it to slide down the side. As the glass fills, gradually straighten it to create a perfect, creamy head of foam.
This foam is not just for show; it acts as a lid, trapping the delicate aromas inside and ensuring every sip remains crisp and refreshing until the very last drop.