Martini & Rossi has been a cornerstone of Italian aperitivo culture since the mid-19th century. Founded in Pessione, the brand became famous for its unique blend of botanicals and high-quality wine.
Martini Bianco, often referred to as the 'Bianchissimo' or the whitest, is crafted using a secret recipe of herbs, flowers, and spices. This blend is carefully infused into white wine to create its signature profile.
Understanding the history of this vermouth reveals why it remains a staple in bars worldwide. It represents a commitment to tradition and the art of blending that has defined the category for generations.