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To truly appreciate the depth of a Negra, start with a clean, chilled glass. A tulip-shaped glass is ideal as it helps concentrate the rich, malty aromas that define this classic Mexican lager.

Pour the beer at a forty-five-degree angle, straightening the glass as you near the top to create a perfect, creamy head. This foam is essential for trapping the delicate notes of caramel and toasted malt.

Enjoy the beer at a cool, but not freezing, temperature. Serving it too cold can mask the complex flavours that make this brew stand out from standard lagers.