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The name Nastro Azzurro translates to Blue Ribbon, a nod to the prestigious award won by the Italian ocean liner SS Rex in 1933. This heritage of excellence is woven into the brand's identity.

First brewed in 1963, Peroni Nastro Azzurro was created to be a premium lager that captured the spirit of Italian craftsmanship and style. It quickly became a symbol of the 'Dolce Vita' era.

Today, it remains a testament to the dedication of Italian brewers who prioritize quality ingredients, including the exclusive Nostrano dell'Isola maize, which gives the beer its distinctively crisp and dry finish.